Monday, September 14, 2009

A taste of my own medicine

We all have our faults. Me, I could make an extensive list. Perhaps one of my more obvious ones is that I'm overly critical of myself. If not for a wife who never fails to put things in perspective and help me see my efforts for what they really are, I'd be in big trouble.

Thus, this blog entry is a bit cathartic. Another one of faults is not following my own advice. Quite a ways back, I posted commentary on Russell Davies' thoughts on "being interesting". In the blogosphere, it's the price of entry if you want any kind of readership. Personal brands are only memorable if the author's online persona is "interesting". People (should) only get hired if they are interesting.

The quality of any blog lies not only in the level of the thinking, but in consistently providing readers with fresh interesting content that they, in turn, want to share with others. By said criteria, my blog hasn't been very interesting as of late. Consider this my pledge to rededicate my efforts to Account Management 2.0. I will provide readers with fresh ideas that are worth discussing, be it within this forum or elsewhere. I also would like to thank those who continuously visit and push me for commentary on a wide variety of subjects.

I have a deep-rooted, passionate belief that Account Management (and there's a better term for our role out there) can evolve into much more than it is. I welcome those who would join the cause and look forward to discussing how we can grow as a discipline (and don't let anyone tell you it isn't one). The main way I can help that cause is by delivering content worthy of discussion. Wow, I kind of sound like a brand trying to find its way in the social media realm.

Onward.

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